Factors influencing smartpay card sales to corporate customers with specific reference to card services department at Petronas Dagangan Berhad / Salmiyah Hasan
Petronas Dagangan Bhd (PDB) was incoporated in Malaysia under the Companies Act 1965 on 5 August 1982 and was converted to a public company on 21 August 1983. The company is the principal marketing arm of Petronas, the national oil company. which holds 71.8% of its equity. PDB markets a wide range o...
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| Format: | Thesis |
| Language: | English |
| Published: |
2000
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| Online Access: | https://ir.uitm.edu.my/id/eprint/75723/1/75723.pdf |
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