The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics device...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf |
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