The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics device...
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| Format: | Thesis |
| Language: | English |
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2000
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| Online Access: | https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf |
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my-uitm-ir.757672023-11-02T04:53:31Z The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin 2000-04 Daharudin, Azlina Marketing Banking General works. Financial institutions Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics devices and also Internet. Nowadays, most of the institutions have its own website that give opportunity to their customer to access latest issues about the institution (new products or services). Even though Tabung Haji provide saving and withdrawal services, they do not similar to the other financial institution. Tabung Haji is the one and only of government institution that provide Hajj registration services to their customer. Until now they have try to serve the best services to hajj pilgrims. So, to expand its operation widely, one of the branches that are Tabung Haji Bandar Jengka was established on 1st September 1990. The opening of this branch show that Tabung Haji concern about its customer need and want, and also to make haj registration more effective and easier. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/75767/ https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Awang, Zainuddin |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Awang, Zainuddin |
| topic |
Marketing Banking Marketing |
| spellingShingle |
Marketing Banking Marketing Daharudin, Azlina The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin |
| description |
Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics devices and also Internet. Nowadays, most of the institutions have its own website that give opportunity to their customer to access latest issues about the institution (new products or services). Even though Tabung Haji provide saving and withdrawal services, they do not similar to the other financial institution. Tabung Haji is the one and only of government institution that provide Hajj registration services to their customer. Until now they have try to serve the best services to hajj pilgrims. So, to expand its operation widely, one of the branches that are Tabung Haji Bandar Jengka was established on 1st September 1990. The opening of this branch show that Tabung Haji concern about its customer need and want, and also to make haj registration more effective and easier. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Daharudin, Azlina |
| author_facet |
Daharudin, Azlina |
| author_sort |
Daharudin, Azlina |
| title |
The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin |
| title_short |
The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin |
| title_full |
The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin |
| title_fullStr |
The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin |
| title_full_unstemmed |
The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin |
| title_sort |
effectiveness of promotional strategy done by tabung haji bandar jengka / azlina daharudin |
| granting_institution |
Universiti Teknologi MARA, Kelantan |
| granting_department |
Faculty of Business and Management |
| publishDate |
2000 |
| url |
https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf |
| _version_ |
1783736082167234560 |