The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin

Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics device...

Full description

Saved in:
Bibliographic Details
Main Author: Daharudin, Azlina
Format: Thesis
Language:English
Published: 2000
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uitm-ir.75767
record_format uketd_dc
spelling my-uitm-ir.757672023-11-02T04:53:31Z The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin 2000-04 Daharudin, Azlina Marketing Banking General works. Financial institutions Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics devices and also Internet. Nowadays, most of the institutions have its own website that give opportunity to their customer to access latest issues about the institution (new products or services). Even though Tabung Haji provide saving and withdrawal services, they do not similar to the other financial institution. Tabung Haji is the one and only of government institution that provide Hajj registration services to their customer. Until now they have try to serve the best services to hajj pilgrims. So, to expand its operation widely, one of the branches that are Tabung Haji Bandar Jengka was established on 1st September 1990. The opening of this branch show that Tabung Haji concern about its customer need and want, and also to make haj registration more effective and easier. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/75767/ https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Awang, Zainuddin
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Awang, Zainuddin
topic Marketing
Banking
Marketing
spellingShingle Marketing
Banking
Marketing
Daharudin, Azlina
The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
description Increasing number of financial institution that offers Islamic products give direct competition to Tabung Haji. So, Tabung Haji has done a lot of promotion activities to attract more customers. Most of financial institution use variety types of promotion either through mass media, electronics devices and also Internet. Nowadays, most of the institutions have its own website that give opportunity to their customer to access latest issues about the institution (new products or services). Even though Tabung Haji provide saving and withdrawal services, they do not similar to the other financial institution. Tabung Haji is the one and only of government institution that provide Hajj registration services to their customer. Until now they have try to serve the best services to hajj pilgrims. So, to expand its operation widely, one of the branches that are Tabung Haji Bandar Jengka was established on 1st September 1990. The opening of this branch show that Tabung Haji concern about its customer need and want, and also to make haj registration more effective and easier.
format Thesis
qualification_level Bachelor degree
author Daharudin, Azlina
author_facet Daharudin, Azlina
author_sort Daharudin, Azlina
title The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
title_short The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
title_full The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
title_fullStr The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
title_full_unstemmed The effectiveness of promotional strategy done by Tabung Haji Bandar Jengka / Azlina Daharudin
title_sort effectiveness of promotional strategy done by tabung haji bandar jengka / azlina daharudin
granting_institution Universiti Teknologi MARA, Kelantan
granting_department Faculty of Business and Management
publishDate 2000
url https://ir.uitm.edu.my/id/eprint/75767/1/75767.pdf
_version_ 1783736082167234560