Investigating the roles of destination image and place attachment in determining residents’ pro-tourism behaviour in Kuching City / Sherrymina Kichin
In today’s competitive environment, many tourism businesses focus on effective branding as a part of their destination marketing strategy. As such, destination image is acknowledged as a powerful tool for tourism and as an important indicator to increase flow of tourists to a destination. Nonetheles...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/76017/1/76017.pdf |
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