Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
Most of the companies that involve in the business field need to spend money for the purpose of promoting their products/services. Promotion can be done in many ways. One of the effective ways is through media advertising. Advertisers have many choices in choosing the channel to advertise their prod...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
2000
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| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/76103/1/76103.pdf |
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| 总结: | Most of the companies that involve in the business field need to spend money for the purpose of promoting their products/services. Promotion can be done in many ways. One of the effective ways is through media advertising. Advertisers have many choices in choosing the channel to advertise their products/ services. Radio advertising for example has their own benefits to the advertisers in this project paper, I choose Radio Malaysia Kelantan as an example of radio channel. The main objectives to this research are to identify the effectiveness of Radio Malaysia Kelantan in promoting the products/ services. For this purpose, I have selected 30 respondents out of 60 clients that advertised their products/services on July-December 1999. These respondents are selected by using non-probability sampling where each element has an equal chance to be seclected. Data that have been collected will be analyzed by using SPSS program by indicting the Cross-Tabulation and frequency distribution method. |
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