Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed
Most of the companies that involve in the business field need to spend money for the purpose of promoting their products/services. Promotion can be done in many ways. One of the effective ways is through media advertising. Advertisers have many choices in choosing the channel to advertise their prod...
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| Format: | Thesis |
| Language: | English |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/76103/1/76103.pdf |
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