Tajdid lifestyle literacy and consumptions of Halal products: a multi-group analysis of Muslim Urban Millennials / Purnomo M Antara
The lack of a systematic approach in assessing factors affecting the prediction of behaviour to create effective marketing communication is becoming a growing concern, especially in the Halal products consumption context. There are many reasons why a particular Halal product message may not move peo...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/76114/1/76114.pdf |
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