Tajdid lifestyle literacy and consumptions of Halal products: a multi-group analysis of Muslim Urban Millennials / Purnomo M Antara

The lack of a systematic approach in assessing factors affecting the prediction of behaviour to create effective marketing communication is becoming a growing concern, especially in the Halal products consumption context. There are many reasons why a particular Halal product message may not move peo...

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Bibliographic Details
Main Author: M Antara, Purnomo
Format: Thesis
Published: 2022
Online Access:https://ir.uitm.edu.my/id/eprint/76114/1/76114.pdf
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