The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad
Online reviews on the travel website or similar digital platforms play a significant role as a reliable source of information for travellers before they purchase the booking at a budget hotel room. Many travellers including young adults can be influenced by the online reviews through the opinions an...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/76601/1/76601.pdf |
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