The impact of social media influencer on purchase intention of millennial towards local skincare products / Nareesa Noorham

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products and preference. Global brands are perceived as the strongest in many product categories. In Malaysia, the same phenomenon occurs when at least eight in ten consumers are reporte...

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Bibliographic Details
Main Author: Noorham, Nareesa
Format: Thesis
Published: 2022
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