Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad

Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad

TM Centrex, a major product of the fixed line services, is primarily targeted to business users. Efforts to introduce the TM Centrex to home users have not been successful due to its stringent and rigid terms and conditions. Therefore, modification of TM Centrex to include features such as intercom,...

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Bibliographic Details
Main Authors: Salleh, Razali, Bakar, Salina, Muhammad, Mohd Khir
Format: Thesis
Language:English
Published: 2008
Subjects:
Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Telecommunication
Online Access:https://ir.uitm.edu.my/id/eprint/77118/1/77118.pdf
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Internet

https://ir.uitm.edu.my/id/eprint/77118/1/77118.pdf

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