Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad

TM Centrex, a major product of the fixed line services, is primarily targeted to business users. Efforts to introduce the TM Centrex to home users have not been successful due to its stringent and rigid terms and conditions. Therefore, modification of TM Centrex to include features such as intercom,...

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Main Authors:	Salleh, Razali, Bakar, Salina, Muhammad, Mohd Khir
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Telecommunication
Online Access:	https://ir.uitm.edu.my/id/eprint/77118/1/77118.pdf
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id	my-uitm-ir.77118
record_format	uketd_dc
spelling	my-uitm-ir.771182023-05-25T03:04:28Z Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad 2008 Salleh, Razali Bakar, Salina Muhammad, Mohd Khir Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Telecommunication TM Centrex, a major product of the fixed line services, is primarily targeted to business users. Efforts to introduce the TM Centrex to home users have not been successful due to its stringent and rigid terms and conditions. Therefore, modification of TM Centrex to include features such as intercom, broadband for home users has been implemented to create value added products thus enhancing the utilization of TM infrastructures. This research was conducted to study the acceptance level among the 300 residents of guarded and gated community of Setia Tropika Johor Bahru on the telecommunication fixed lined services TM Home Centrex in the following aspects: service/product features, customer services, cost saving and value for money, security and safety, and promotion and product awareness. A survey method using questionnaire was employed and the data collected were analyzed using the Statistical Package for Social Science (SPSS) software. The results show that TM Home Centrex product is well accepted by the residents of Setia Tropika. There is no significant difference in the acceptance levels of the respondent among different gender, race, marital status, occupation, monthly income, home ownership and number of family members staying in the same house. However, a significant difference was observed in the acceptance level among respondents with different academic qualification in term of the Security and Safety aspect where the less educated respondents are more concern on safety and security. There is also a significant difference in the acceptance level among Singaporean and Malaysian residents. The Singaporeans have higher expectation on the Customer Service, Cost-Savings and Value for money, and Security and Safety aspects 2008 Thesis https://ir.uitm.edu.my/id/eprint/77118/ https://ir.uitm.edu.my/id/eprint/77118/1/77118.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School Wan Abdullah, Wan Ghazali
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Abdullah, Wan Ghazali
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Telecommunication
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Telecommunication Salleh, Razali Bakar, Salina Muhammad, Mohd Khir Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad
description	TM Centrex, a major product of the fixed line services, is primarily targeted to business users. Efforts to introduce the TM Centrex to home users have not been successful due to its stringent and rigid terms and conditions. Therefore, modification of TM Centrex to include features such as intercom, broadband for home users has been implemented to create value added products thus enhancing the utilization of TM infrastructures. This research was conducted to study the acceptance level among the 300 residents of guarded and gated community of Setia Tropika Johor Bahru on the telecommunication fixed lined services TM Home Centrex in the following aspects: service/product features, customer services, cost saving and value for money, security and safety, and promotion and product awareness. A survey method using questionnaire was employed and the data collected were analyzed using the Statistical Package for Social Science (SPSS) software. The results show that TM Home Centrex product is well accepted by the residents of Setia Tropika. There is no significant difference in the acceptance levels of the respondent among different gender, race, marital status, occupation, monthly income, home ownership and number of family members staying in the same house. However, a significant difference was observed in the acceptance level among respondents with different academic qualification in term of the Security and Safety aspect where the less educated respondents are more concern on safety and security. There is also a significant difference in the acceptance level among Singaporean and Malaysian residents. The Singaporeans have higher expectation on the Customer Service, Cost-Savings and Value for money, and Security and Safety aspects
format	Thesis
qualification_level	Master's degree
author	Salleh, Razali Bakar, Salina Muhammad, Mohd Khir
author_facet	Salleh, Razali Bakar, Salina Muhammad, Mohd Khir
author_sort	Salleh, Razali
title	Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad
title_short	Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad
title_full	Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad
title_fullStr	Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad
title_full_unstemmed	Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad
title_sort	customer acceptance level on the telecommunication fixed-line service (tm home centrex) among the residents of guarded and gated community of setia tropika, johor bahru / razali salleh, salina bakar and mohd khir muhammad
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/77118/1/77118.pdf
_version_	1783736137278291968

Customer acceptance level on the telecommunication fixed-line service (TM Home Centrex) among the residents of guarded and gated community of Setia Tropika, Johor Bahru / Razali Salleh, Salina Bakar and Mohd Khir Muhammad

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