Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib

Bumi Hijau Food Industries Sdn Bhd is one of food manufacturer in Malaysia. Other than to gain more sales and profit, Bumi Hijau is directly or indirectly will have to compete with other food manufacturers that have strong brand name. Bumi Hijau must be able to penetrate the market in order to compe...

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Bibliographic Details
Main Authors: Ahmad@ Taufik, Izuati, Mohamed, Abdul Malek, Talib, Mohd Sharom
Format: Thesis
Published: 2008
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