Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman
The purpose of this research is to identify factors that determine purchase intention of non-Muslim consumers towards local halal skincare products. In this study, a local skincare company carrying Lovera brand is selected as subject matter to examine factors of purchase intention of non-Muslim cons...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/77440/1/77440.pdf |
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