Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman

The purpose of this research is to identify factors that determine purchase intention of non-Muslim consumers towards local halal skincare products. In this study, a local skincare company carrying Lovera brand is selected as subject matter to examine factors of purchase intention of non-Muslim cons...

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Main Authors:	Kamaruzaman, Ahmad Syazwan, Mohd Azmir, Nurul Imma, Othman, Norazmiatullailli
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/77440/1/77440.pdf
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id	my-uitm-ir.77440
record_format	uketd_dc
spelling	my-uitm-ir.774402023-05-24T07:12:39Z Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman 2018 Kamaruzaman, Ahmad Syazwan Mohd Azmir, Nurul Imma Othman, Norazmiatullailli Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this research is to identify factors that determine purchase intention of non-Muslim consumers towards local halal skincare products. In this study, a local skincare company carrying Lovera brand is selected as subject matter to examine factors of purchase intention of non-Muslim consumers. This research examines the effects of attitudes on halal skincare product, product quality, product promotion, effects of social media and brand towards purchase intention of local halal skincare products. The objective of this study is also to provide some recommendations to the challenges facing the organization to be more competitive. A set of questionnaires was randomly distributed to non-Muslim consumers through hardcopies and online. Findings from the survey show that attitudes towards halal skincare products, quality, promotion and brand are significant factors contributing to intention of purchase of local halal skincare products. From the multiple regression analysis, it is found that attitude towards halal skincare product is the most significant factor company must focus on. Subsequently, TOWS Matrix approach was used to recommend Lovera in order to enhance their business capabilities. Among the recommended strategies are to create awareness and knowledge of halal products and to enhance development of new products for business diversification in order to gain more revenue and profit. 2018 Thesis https://ir.uitm.edu.my/id/eprint/77440/ https://ir.uitm.edu.my/id/eprint/77440/1/77440.pdf text en public masters Universiti Teknologi MARA (UiTM) Arshad Ayub Graduate Business School Abdul Rashid, Arlinah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Rashid, Arlinah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Kamaruzaman, Ahmad Syazwan Mohd Azmir, Nurul Imma Othman, Norazmiatullailli Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman
description	The purpose of this research is to identify factors that determine purchase intention of non-Muslim consumers towards local halal skincare products. In this study, a local skincare company carrying Lovera brand is selected as subject matter to examine factors of purchase intention of non-Muslim consumers. This research examines the effects of attitudes on halal skincare product, product quality, product promotion, effects of social media and brand towards purchase intention of local halal skincare products. The objective of this study is also to provide some recommendations to the challenges facing the organization to be more competitive. A set of questionnaires was randomly distributed to non-Muslim consumers through hardcopies and online. Findings from the survey show that attitudes towards halal skincare products, quality, promotion and brand are significant factors contributing to intention of purchase of local halal skincare products. From the multiple regression analysis, it is found that attitude towards halal skincare product is the most significant factor company must focus on. Subsequently, TOWS Matrix approach was used to recommend Lovera in order to enhance their business capabilities. Among the recommended strategies are to create awareness and knowledge of halal products and to enhance development of new products for business diversification in order to gain more revenue and profit.
format	Thesis
qualification_level	Master's degree
author	Kamaruzaman, Ahmad Syazwan Mohd Azmir, Nurul Imma Othman, Norazmiatullailli
author_facet	Kamaruzaman, Ahmad Syazwan Mohd Azmir, Nurul Imma Othman, Norazmiatullailli
author_sort	Kamaruzaman, Ahmad Syazwan
title	Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman
title_short	Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman
title_full	Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman
title_fullStr	Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman
title_full_unstemmed	Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman
title_sort	factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / ahmad syazwan kamaruzaman, nurul imma mohd azmir and norazmiatulailli othman
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Arshad Ayub Graduate Business School
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/77440/1/77440.pdf
_version_	1783736153928630272

Factors that determine the purchase intention of non-muslim consumers towards local halal skincare products: a case study of lovera skincare / Ahmad Syazwan Kamaruzaman, Nurul Imma Mohd Azmir and Norazmiatulailli Othman

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