Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob

Value co-creation has received enormous attention by researchers over the past decades. Evidently, past research reveals that value co-creation is pivotal to the growth and survival of the service industry. While most recent studies focus on conceptualising value co-creation dimensions and its antec...

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Bibliographic Details
Main Author: Yacob, Yusman
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/82246/1/82246.pdf
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