Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob

Value co-creation has received enormous attention by researchers over the past decades. Evidently, past research reveals that value co-creation is pivotal to the growth and survival of the service industry. While most recent studies focus on conceptualising value co-creation dimensions and its antec...

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Main Author:	Yacob, Yusman
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Cooperation Cooperative societies
Online Access:	https://ir.uitm.edu.my/id/eprint/82246/1/82246.pdf
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id	my-uitm-ir.82246
record_format	uketd_dc
spelling	my-uitm-ir.822462024-01-29T03:27:49Z Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob 2019 Yacob, Yusman Cooperation. Cooperative societies Value co-creation has received enormous attention by researchers over the past decades. Evidently, past research reveals that value co-creation is pivotal to the growth and survival of the service industry. While most recent studies focus on conceptualising value co-creation dimensions and its antecedents, there is a lack of study which looks into its impact in relation to behavioural factors. Applying Service Dominant (S-D) Logic theory supported by Social Exchange and Self-Image Congruence theories, this research attempts to examine the value co-creation behaviour (member participation and member citizenship behaviours) and its effect on members’ loyalty towards credit cooperatives in Sarawak. Although past studies have investigated the relationship between value co-creation behaviour and loyalty, little is done to determine the effect of satisfaction and trust as mediators and self-congruity as a moderator, which are found important in the service sectors. Additionally, how the aforementioned is implied in the context of cooperatives in developing markets still remains unknown. Utilising a quantitative approach by means of purposive sampling technique, 395 valid cooperatives’ members were sampled throughout Sarawak. Self-administered questionnaire was distributed and collected by hand and the data were keyed in and screened. Partial Least Squares Structural Equation Modelling (PLS-SEM) technique was then used to test the hypothesized relationships as well as the mediation and moderation effect. 2019 Thesis https://ir.uitm.edu.my/id/eprint/82246/ https://ir.uitm.edu.my/id/eprint/82246/1/82246.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Business and Management Ali, Jati Kasuma
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ali, Jati Kasuma
topic	Cooperation Cooperative societies
spellingShingle	Cooperation Cooperative societies Yacob, Yusman Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob
description	Value co-creation has received enormous attention by researchers over the past decades. Evidently, past research reveals that value co-creation is pivotal to the growth and survival of the service industry. While most recent studies focus on conceptualising value co-creation dimensions and its antecedents, there is a lack of study which looks into its impact in relation to behavioural factors. Applying Service Dominant (S-D) Logic theory supported by Social Exchange and Self-Image Congruence theories, this research attempts to examine the value co-creation behaviour (member participation and member citizenship behaviours) and its effect on members’ loyalty towards credit cooperatives in Sarawak. Although past studies have investigated the relationship between value co-creation behaviour and loyalty, little is done to determine the effect of satisfaction and trust as mediators and self-congruity as a moderator, which are found important in the service sectors. Additionally, how the aforementioned is implied in the context of cooperatives in developing markets still remains unknown. Utilising a quantitative approach by means of purposive sampling technique, 395 valid cooperatives’ members were sampled throughout Sarawak. Self-administered questionnaire was distributed and collected by hand and the data were keyed in and screened. Partial Least Squares Structural Equation Modelling (PLS-SEM) technique was then used to test the hypothesized relationships as well as the mediation and moderation effect.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Yacob, Yusman
author_facet	Yacob, Yusman
author_sort	Yacob, Yusman
title	Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob
title_short	Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob
title_full	Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob
title_fullStr	Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob
title_full_unstemmed	Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob
title_sort	effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / yusman yacob
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/82246/1/82246.pdf
_version_	1794191927319461888

Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob

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