Effects of self-congruity, satisfaction, and trust on value co-creation behaviour and loyalty of cooperative members’ / Yusman Yacob
Value co-creation has received enormous attention by researchers over the past decades. Evidently, past research reveals that value co-creation is pivotal to the growth and survival of the service industry. While most recent studies focus on conceptualising value co-creation dimensions and its antec...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/82246/1/82246.pdf |
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