Revisit moderating role of religiosity for celebrity endorsement and advertising effectiveness in tourism sector / Nor Faiz Azizan
Malaysia is one of many countries where celebrities are commonly featured in advertisements to promote products to consumers through traditional and social media platforms. In this digital age, scholars are debating about whether celebrity endorsement can translate to effective advertising. Religion...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/82809/1/82809.pdf |
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