Modelling the relationship of internal marketing and employee performance in the oil and gas industry / Hurul Ain Zainal Abidin

This study examines the relationship between internal marketing (IM) and employee performance (EP) dimensions, mediated by employee satisfaction (ES), organisational commitment (OC) dimensions and employee motivation (EM). Data was collected by questionnaire from 264 employees of the oil and gas ind...

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Bibliographic Details
Main Author: Zainal Abidin, Hurul Ain
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/82840/1/82840.pdf
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