The influence of e-customer service quality and extrinsic brand attributes on brand evangelism among top five Malaysian telecommunication brands: the moderating role of interactive services and the mediating role of brand preference and repurchase intention / Mohamad Atheef Hannan M. Suaree
Brand evangelism is a new strategy for Malaysian telecommunication brand turn consumers into brand evangelists who passionately embrace their favourite brands by enthusiastically sharing their positive brand experiences with others, encouraging others to experience the brand, and discouraging others...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82958/1/82958.pdf |
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