The mediating and moderating effect of psychological factor and salesperson personality on the relationship between cognitive factors and customer satisfaction among automobile users / Sarah Sabir Ahmad
Customer satisfaction has been identified as the key performance indicator of a business and contributes to competitive advantage for the organization. Customer satisfaction changes over time and has been acknowledged as a crucial differentiator and key element to business strategies. Lack of custom...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/82976/1/82976.pdf |
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