The influence of value co-creation behaviour on customer satisfaction for international in-flight service of Malaysia Airlines / Haszrina Minhad
Malaysia Airlines has faced numerous adversities in the last few decades, including financial difficulties, catastrophic incidents and intense competition, which have led to loss of customer confidence and increased customer complaints. The airline has been observed to juggle their business model an...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82981/1/82981.pdf |
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