The impact of electronic word of mouth on consumer purchase intention: a mediating effect of attitudes towards information acceptance among generation Y / Wan Farha Wan Zulkiffli

The innovation of Internet has led to revolution of consumer behavior and purchase intention throughout the consumer decision making process. It provides a huge opportunity for businesses to anticipate the increasing value of online retail. Particularly in Malaysia, the number of Internet users has...

Full description

Saved in:
Bibliographic Details
Main Author: Wan Zulkiffli, Wan Farha
Format: Thesis
Language:English
Published: 2019
Online Access:https://ir.uitm.edu.my/id/eprint/84013/1/84013.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!