The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman

Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individ...

Full description

Saved in:
Bibliographic Details
Main Author: Salman, Worood Abdulkarim
Format: Thesis
Language:English
Published: 2019
Online Access:https://ir.uitm.edu.my/id/eprint/87283/1/87283.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!