The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman

Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individ...

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Bibliographic Details
Main Author:	Salman, Worood Abdulkarim
Format:	Thesis
Language:	English
Published:	2019
Online Access:	https://ir.uitm.edu.my/id/eprint/87283/1/87283.pdf
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id	my-uitm-ir.87283
record_format	uketd_dc
spelling	my-uitm-ir.872832024-07-11T07:26:42Z The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman 2019 Salman, Worood Abdulkarim Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individuals are motivated to participate in this particular social media network. This research also explored uses and gratifications individuals received from joining Instagram. 2019 Thesis https://ir.uitm.edu.my/id/eprint/87283/ https://ir.uitm.edu.my/id/eprint/87283/1/87283.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Art and Design Mohd Tajuddin, Rosita
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Tajuddin, Rosita
description	Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individuals are motivated to participate in this particular social media network. This research also explored uses and gratifications individuals received from joining Instagram.
format	Thesis
qualification_level	Master's degree
author	Salman, Worood Abdulkarim
spellingShingle	Salman, Worood Abdulkarim The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
author_facet	Salman, Worood Abdulkarim
author_sort	Salman, Worood Abdulkarim
title	The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_short	The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_full	The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_fullStr	The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_full_unstemmed	The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_sort	impact of modest influencers on consumers fashion purchase decision in malaysia via instagram / worood abdulkarim salman
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Art and Design
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/87283/1/87283.pdf
_version_	1804889785548931072

The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman

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