Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf |
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