Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon...
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my-uitm-ir.886082024-02-02T09:51:38Z Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman 2013 Juman, Marie Jane Environmental aspects. Green marketing Consumer satisfaction Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993). 2013 Thesis https://ir.uitm.edu.my/id/eprint/88608/ https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management |
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Universiti Teknologi MARA |
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English |
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Environmental aspects Green marketing Consumer satisfaction |
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Environmental aspects Green marketing Consumer satisfaction Juman, Marie Jane Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
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Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993). |
format |
Thesis |
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Bachelor degree |
author |
Juman, Marie Jane |
author_facet |
Juman, Marie Jane |
author_sort |
Juman, Marie Jane |
title |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_short |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_full |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_fullStr |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_full_unstemmed |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_sort |
factors that influence customers to purchase green food products: a case study in kuching, sarawak / marie jane juman |
granting_institution |
Universiti Teknologi MARA, Sarawak |
granting_department |
Faculty of Business and Management |
publishDate |
2013 |
url |
https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf |
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1794192132663148544 |