Customer acceptance and usage of Mobile Hotel Reservation Apps (MHRA): The influence of technology readiness, determinants of UTAUT2, TRUST and M-Satisfaction on post purchase behaviour / Mohd Noor Ismawi Ismail
Technology acceptance models have been used widely in studies aimed at predicting and explaining the customer’s acceptance and usage of new technologies. However, the limited research focuses on the realm of mobile apps within the hospitality industry. This study examines the customer’s acceptance a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/88747/1/88747.pdf |
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