A comparative research between Generation Y and Generation Z in Malacca about the effects of branding on food product sauce “NUR” / Nur Aiyani Fakhira Noor Azmi
The chosen branding strategy (including the branding as its integral parts) is highly important in this process. Nowadays, the brand becomes one of the basic motives for the consumers’ choice of a particular food product. The importance of the product brand shall be seen primarily in its impact on c...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/88893/1/88893.pdf |
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