Preserving the unique Chetty cultural tradition in Melaka through an innovative advertising design solutions / Shah Iran Mohamad Shah
This research investigates how an inventive approach to advertising design might help preserve Melaka's distinctive Chetty culture. The Chetty community, which is a part of Melaka's varied heritage, struggles to uphold its traditions in the face of modernization and a lack of knowledge amo...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/88897/1/88897.pdf |
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