A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
Most studies consider business performance to be a multidimensional construct. Two dimensions represent financial and non-financial which are Competitiveness and Quality of service were hypothesized to measure the business performance in the Shafura Hotel (SH) context. Using financial and historical...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89061/1/89061.pdf |
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