A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa

Most studies consider business performance to be a multidimensional construct. Two dimensions represent financial and non-financial which are Competitiveness and Quality of service were hypothesized to measure the business performance in the Shafura Hotel (SH) context. Using financial and historical...

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Main Authors:	Abd Ghafar, Che Zaki, Musa, Norul Huda
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/89061/1/89061.pdf
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id	my-uitm-ir.89061
record_format	uketd_dc
spelling	my-uitm-ir.890612024-01-08T12:05:42Z A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa 2010-05 Abd Ghafar, Che Zaki Musa, Norul Huda Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Most studies consider business performance to be a multidimensional construct. Two dimensions represent financial and non-financial which are Competitiveness and Quality of service were hypothesized to measure the business performance in the Shafura Hotel (SH) context. Using financial and historical data, this paper analyze the hotel business Sales growth and Profitability to verify the financial performance of SH. The paper then moved on to assess this SH occupancy rate during critical situations such as during economic downturns and higher competitor arising recently to measure the competitiveness of SH with other budget hotel. Microsoft EXCELL is used to analyze the occupancy rate and profitability data. Through customer survey, 82 responses from hotel guest were analyzed to test the validity of the quality of service for business performance study. The method employed to gather the research resources was adopted from SERVQUAL which is a popular method in measuring perceived service quality. From the findings, respondents are satisfied with SH service quality and empathy is the most influence factor (r= 0.75, p=0.000). Correlations between Competitiveness (Sales Growth and Occupancy Rate) and Service Quality with Business Performance were obtained using SPSS. SH Occupancy rate is significantly influence the SH business performance. The results of the study will suggest the SH management to emphasis their approach in order improve their overall business performance. 2010-05 Thesis https://ir.uitm.edu.my/id/eprint/89061/ https://ir.uitm.edu.my/id/eprint/89061/1/89061.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Bidin, Yeop Hussien
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Bidin, Yeop Hussien
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abd Ghafar, Che Zaki Musa, Norul Huda A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
description	Most studies consider business performance to be a multidimensional construct. Two dimensions represent financial and non-financial which are Competitiveness and Quality of service were hypothesized to measure the business performance in the Shafura Hotel (SH) context. Using financial and historical data, this paper analyze the hotel business Sales growth and Profitability to verify the financial performance of SH. The paper then moved on to assess this SH occupancy rate during critical situations such as during economic downturns and higher competitor arising recently to measure the competitiveness of SH with other budget hotel. Microsoft EXCELL is used to analyze the occupancy rate and profitability data. Through customer survey, 82 responses from hotel guest were analyzed to test the validity of the quality of service for business performance study. The method employed to gather the research resources was adopted from SERVQUAL which is a popular method in measuring perceived service quality. From the findings, respondents are satisfied with SH service quality and empathy is the most influence factor (r= 0.75, p=0.000). Correlations between Competitiveness (Sales Growth and Occupancy Rate) and Service Quality with Business Performance were obtained using SPSS. SH Occupancy rate is significantly influence the SH business performance. The results of the study will suggest the SH management to emphasis their approach in order improve their overall business performance.
format	Thesis
qualification_level	Master's degree
author	Abd Ghafar, Che Zaki Musa, Norul Huda
author_facet	Abd Ghafar, Che Zaki Musa, Norul Huda
author_sort	Abd Ghafar, Che Zaki
title	A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
title_short	A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
title_full	A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
title_fullStr	A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
title_full_unstemmed	A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
title_sort	business performance study of budget hotel in terengganu: a case study of shafura hotel, kemaman, terengganu / che zaki abd ghafar and norul huda musa
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/89061/1/89061.pdf
_version_	1794192194637135872

A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa

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