A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa
Most studies consider business performance to be a multidimensional construct. Two dimensions represent financial and non-financial which are Competitiveness and Quality of service were hypothesized to measure the business performance in the Shafura Hotel (SH) context. Using financial and historical...
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Main Authors: | Abd Ghafar, Che Zaki, Musa, Norul Huda |
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Format: | Thesis |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/89061/1/89061.pdf |
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