The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham
Students of any private or public higher learning institutions can be regarded as customers to these organizations. Thus, it is very important to take care of their satisfaction in ensuring the best service qualities are delivered to them. Student satisfaction can improve the image of that education...
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2014
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Online Access: | https://ir.uitm.edu.my/id/eprint/89442/1/89442.PDF |
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my-uitm-ir.894422024-02-06T11:36:08Z The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham 2014 Borham, Afni Syazwani Performance. Competence. Academic achievement Institutions of higher education Students of any private or public higher learning institutions can be regarded as customers to these organizations. Thus, it is very important to take care of their satisfaction in ensuring the best service qualities are delivered to them. Student satisfaction can improve the image of that education institution as well as attracting more students to enroll at that education institution. UiTM Pahang is one of the education institution which responsible in providing good education to youth in helping them developing a better life in the future. This study was carried out in Academic Affairs UiTM Pahang. Other than that, this study was focused on students' satisfaction over services quality provided by the Academic Affairs UiTM Pahang. The students' satisfaction has been measured based on SERVQUAL five dimensions developed by Parasuraman et al. The five dimensions are tangible, reliability, responsiveness, assurance, and empathy. The sampling technique used in getting the sample size is stratified random sampling. 2014 Thesis https://ir.uitm.edu.my/id/eprint/89442/ https://ir.uitm.edu.my/id/eprint/89442/1/89442.PDF text en public degree Universiti Teknologi MARA Pahang Faculty of Business Management |
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Universiti Teknologi MARA |
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UiTM Institutional Repository |
language |
English |
topic |
Performance Competence Academic achievement Institutions of higher education |
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Performance Competence Academic achievement Institutions of higher education Borham, Afni Syazwani The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham |
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Students of any private or public higher learning institutions can be regarded as customers to these organizations. Thus, it is very important to take care of their satisfaction in ensuring the best service qualities are delivered to them. Student satisfaction can improve the image of that education institution as well as attracting more students to enroll at that education institution. UiTM Pahang is one of the education institution which responsible in providing good education to youth in helping them developing a better life in the future. This study was carried out in Academic Affairs UiTM Pahang. Other than that, this study was focused on students' satisfaction over services quality provided by the Academic Affairs UiTM Pahang. The students' satisfaction has been measured based on SERVQUAL five dimensions developed by Parasuraman et al. The five dimensions are tangible, reliability, responsiveness, assurance, and empathy. The sampling technique used in getting the sample size is stratified random sampling. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Borham, Afni Syazwani |
author_facet |
Borham, Afni Syazwani |
author_sort |
Borham, Afni Syazwani |
title |
The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham |
title_short |
The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham |
title_full |
The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham |
title_fullStr |
The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham |
title_full_unstemmed |
The customers satisfaction towards service quality provided by academic affairs Universiti Teknologi MARA (UiTM) Pahang / Afni Syazwani Borham |
title_sort |
customers satisfaction towards service quality provided by academic affairs universiti teknologi mara (uitm) pahang / afni syazwani borham |
granting_institution |
Universiti Teknologi MARA Pahang |
granting_department |
Faculty of Business Management |
publishDate |
2014 |
url |
https://ir.uitm.edu.my/id/eprint/89442/1/89442.PDF |
_version_ |
1794192220425814016 |