Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad
The objective of to examine factors determining online shopping behaviour among government servants whereby five variables or factors was selected such as social influence, perceived risk, e-service quality, price and trust. The aim is to investigate the influential factors in the decision-making pr...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89498/1/89498.pdf |
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