Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad

The objective of to examine factors determining online shopping behaviour among government servants whereby five variables or factors was selected such as social influence, perceived risk, e-service quality, price and trust. The aim is to investigate the influential factors in the decision-making pr...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohamad, Nurul Nadiah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/89498/1/89498.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.89498
record_format	uketd_dc
spelling	my-uitm-ir.894982024-01-16T03:36:30Z Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad 2019 Mohamad, Nurul Nadiah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The objective of to examine factors determining online shopping behaviour among government servants whereby five variables or factors was selected such as social influence, perceived risk, e-service quality, price and trust. The aim is to investigate the influential factors in the decision-making process or purchase intention towards online shopping behaviour among government servants in Pejabat Kesihatan Daerah Kemaman. Samples for this study consisted of Pejabat Daerah Kesihatan Kemaman’s staff and there were 255 sets of questionnaire forms were distributed Data for this study were analysed using SPSS. This study found that significant factors are social influence, e-service quality, price and trust towards online shopping behaviour. Meanwhile, perceived risk was not significant in the findings. Perceived risk factors is indicating that the major respondents group feels uncomfortable or unsafe while using the online shopping activity especially in online payment transaction on the web vendor. Despite of high potential of online shopping in Malaysia, there is still lack of information by vendor or retailer on how to improve their services. Research also need to gathered data from consumer’s review towards online shopping activity. Therefore, the objective of this study is to investigate the factors affecting online shopping behaviour. This study was done regarding only general conditions and the findings may not necessarily be applicable to a particular e-business. Therefore, in the future it would be highly encouraged to examine consumer’s behaviour towards specialized online shopping websites to look for differences by kinds of products or services. This paper may be valuable for online retailers, as it will help them to attract consumers and enable better form their e-marketing strategies allowing to understand the consumer’s changing needs and lifestyles as well as to attract with the regard to their online shopping experience. 2019 Thesis https://ir.uitm.edu.my/id/eprint/89498/ https://ir.uitm.edu.my/id/eprint/89498/1/89498.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Mohd Zahari, Ahmad Suffian
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Zahari, Ahmad Suffian
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohamad, Nurul Nadiah Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad
description	The objective of to examine factors determining online shopping behaviour among government servants whereby five variables or factors was selected such as social influence, perceived risk, e-service quality, price and trust. The aim is to investigate the influential factors in the decision-making process or purchase intention towards online shopping behaviour among government servants in Pejabat Kesihatan Daerah Kemaman. Samples for this study consisted of Pejabat Daerah Kesihatan Kemaman’s staff and there were 255 sets of questionnaire forms were distributed Data for this study were analysed using SPSS. This study found that significant factors are social influence, e-service quality, price and trust towards online shopping behaviour. Meanwhile, perceived risk was not significant in the findings. Perceived risk factors is indicating that the major respondents group feels uncomfortable or unsafe while using the online shopping activity especially in online payment transaction on the web vendor. Despite of high potential of online shopping in Malaysia, there is still lack of information by vendor or retailer on how to improve their services. Research also need to gathered data from consumer’s review towards online shopping activity. Therefore, the objective of this study is to investigate the factors affecting online shopping behaviour. This study was done regarding only general conditions and the findings may not necessarily be applicable to a particular e-business. Therefore, in the future it would be highly encouraged to examine consumer’s behaviour towards specialized online shopping websites to look for differences by kinds of products or services. This paper may be valuable for online retailers, as it will help them to attract consumers and enable better form their e-marketing strategies allowing to understand the consumer’s changing needs and lifestyles as well as to attract with the regard to their online shopping experience.
format	Thesis
qualification_level	Master's degree
author	Mohamad, Nurul Nadiah
author_facet	Mohamad, Nurul Nadiah
author_sort	Mohamad, Nurul Nadiah
title	Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad
title_short	Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad
title_full	Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad
title_fullStr	Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad
title_full_unstemmed	Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad
title_sort	factors affecting online shopping behaviour among government servants / nurul nadiah mohamad
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/89498/1/89498.pdf
_version_	1794192222159110144

Factors affecting online shopping behaviour among government servants / Nurul Nadiah Mohamad

Similar Items