A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran
This research was conducted in order to study the equity drivers that give impact on Consumer-Based Brand Equity in case of "Agrobazaar Kedai Rakyat" that operated under Federal Agricultural Marketing Authority (FAMA). The main purpose of this study is to find the relationship between equi...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89739/1/89739.pdf |
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