A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran

This research was conducted in order to study the equity drivers that give impact on Consumer-Based Brand Equity in case of "Agrobazaar Kedai Rakyat" that operated under Federal Agricultural Marketing Authority (FAMA). The main purpose of this study is to find the relationship between equi...

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书目详细资料
主要作者:	Pasran, Norsalwani
格式:	Thesis
语言:	English
出版:	2017
主题:	Branding (Marketing)
在线阅读:	https://ir.uitm.edu.my/id/eprint/89739/1/89739.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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