A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran
This research was conducted in order to study the equity drivers that give impact on Consumer-Based Brand Equity in case of "Agrobazaar Kedai Rakyat" that operated under Federal Agricultural Marketing Authority (FAMA). The main purpose of this study is to find the relationship between equi...
محفوظ في:
المؤلف الرئيسي: | Pasran, Norsalwani |
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التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2017
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الموضوعات: | |
الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/89739/1/89739.pdf |
الوسوم: |
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مواد مشابهة
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