A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran

This research was conducted in order to study the equity drivers that give impact on Consumer-Based Brand Equity in case of "Agrobazaar Kedai Rakyat" that operated under Federal Agricultural Marketing Authority (FAMA). The main purpose of this study is to find the relationship between equi...

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書目詳細資料
主要作者:	Pasran, Norsalwani
格式:	Thesis
語言:	English
出版:	2017
主題:	Branding (Marketing)
在線閱讀:	https://ir.uitm.edu.my/id/eprint/89739/1/89739.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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