The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria

Direct marketing is one of the advertising which use by the business to communicate with the customers or people directly to promote the product or services that being offered and the effectiveness of the use of it can ensure the message of every details and information of the product and services c...

Full description

Saved in:

Bibliographic Details
Main Author:	Zakaria, Nurul Syazwani
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Direct marketing Multilevel marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/89799/1/89799.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.89799
record_format	uketd_dc
spelling	my-uitm-ir.897992024-02-14T04:00:46Z The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria 2017 Zakaria, Nurul Syazwani Direct marketing. Multilevel marketing Medical personnel and the public. Physician and the public Direct marketing is one of the advertising which use by the business to communicate with the customers or people directly to promote the product or services that being offered and the effectiveness of the use of it can ensure the message of every details and information of the product and services can be delivered successfully to the customers. Direct marketing includes direct mail, face to face selling, internet marketing, catalogues, telemarketing, direct-response advertising and kiosk marketing. Direct marketing is practiced by businesses of all sizes, A direct advertising campaign aims to deliver a good return on investment by showing how many potential customers responded to a clear call to action. By using the direct marketing can create awareness towards the business. 2017 Thesis https://ir.uitm.edu.my/id/eprint/89799/ https://ir.uitm.edu.my/id/eprint/89799/1/89799.pdf text en public degree Universiti Teknologi MARA, Johor Faculty of Business Management Sheikh Alaudeen, Maharatul Sharifah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Sheikh Alaudeen, Maharatul Sharifah
topic	Direct marketing Multilevel marketing Direct marketing Multilevel marketing
spellingShingle	Direct marketing Multilevel marketing Direct marketing Multilevel marketing Zakaria, Nurul Syazwani The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria
description	Direct marketing is one of the advertising which use by the business to communicate with the customers or people directly to promote the product or services that being offered and the effectiveness of the use of it can ensure the message of every details and information of the product and services can be delivered successfully to the customers. Direct marketing includes direct mail, face to face selling, internet marketing, catalogues, telemarketing, direct-response advertising and kiosk marketing. Direct marketing is practiced by businesses of all sizes, A direct advertising campaign aims to deliver a good return on investment by showing how many potential customers responded to a clear call to action. By using the direct marketing can create awareness towards the business.
format	Thesis
qualification_level	Bachelor degree
author	Zakaria, Nurul Syazwani
author_facet	Zakaria, Nurul Syazwani
author_sort	Zakaria, Nurul Syazwani
title	The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria
title_short	The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria
title_full	The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria
title_fullStr	The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria
title_full_unstemmed	The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria
title_sort	effectiveness of using direct marketing on private hospital: a case study of putra specialist hospital melaka sdn bhd / nurul syazwani zakaria
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Faculty of Business Management
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/89799/1/89799.pdf
_version_	1794192226804301824

The effectiveness of using direct marketing on private hospital: a case study of Putra Specialist Hospital Melaka Sdn Bhd / Nurul Syazwani Zakaria

Similar Items