Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut

The purpose of this paper is to explore the relationship between service quality, trust, communication effectiveness, customer satisfaction and customer loyalty in service delivery. This paper hopes to understand the service quality in service delivery of the District Office. We usually heard the co...

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Main Author: Amut, Douglas
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/90399/1/90399.pdf
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spelling my-uitm-ir.903992024-03-19T06:56:08Z Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut 2008 Amut, Douglas HF Commerce Consumer satisfaction The purpose of this paper is to explore the relationship between service quality, trust, communication effectiveness, customer satisfaction and customer loyalty in service delivery. This paper hopes to understand the service quality in service delivery of the District Office. We usually heard the common criticism of the public on the poor quality of services rendered by the government staff. As fronts-liners, the quality of service given by the government staff will have a tremendous influence on the public perceptions of quality of the public services. Many customer satisfaction studies have concluded that there is a significant relationship between customer satisfaction and loyalty. Hence, the primary objective of service providers and marketers is identical; i.e. to develop and provide services that satisfy customer needs and expectations. 2008 Thesis https://ir.uitm.edu.my/id/eprint/90399/ https://ir.uitm.edu.my/id/eprint/90399/1/90399.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic HF Commerce
Consumer satisfaction
spellingShingle HF Commerce
Consumer satisfaction
Amut, Douglas
Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut
description The purpose of this paper is to explore the relationship between service quality, trust, communication effectiveness, customer satisfaction and customer loyalty in service delivery. This paper hopes to understand the service quality in service delivery of the District Office. We usually heard the common criticism of the public on the poor quality of services rendered by the government staff. As fronts-liners, the quality of service given by the government staff will have a tremendous influence on the public perceptions of quality of the public services. Many customer satisfaction studies have concluded that there is a significant relationship between customer satisfaction and loyalty. Hence, the primary objective of service providers and marketers is identical; i.e. to develop and provide services that satisfy customer needs and expectations.
format Thesis
qualification_level Bachelor degree
author Amut, Douglas
author_facet Amut, Douglas
author_sort Amut, Douglas
title Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut
title_short Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut
title_full Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut
title_fullStr Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut
title_full_unstemmed Understanding service quality in service delivery to local customer: a study of a District Office / Douglas Amut
title_sort understanding service quality in service delivery to local customer: a study of a district office / douglas amut
granting_institution Universiti Teknologi MARA, Sarawak
granting_department Faculty of Business management
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/90399/1/90399.pdf
_version_ 1794192241130995712