The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali
In today’s world, the automotive industries have been an attributed to the country economic growth and stable employment market. Automotive industry have been largely growth as the involvement of the technology and high demand of the consumers as it is a needs good rather than wants in this day. Inv...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90725/1/90725.pdf |
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