The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali
In today’s world, the automotive industries have been an attributed to the country economic growth and stable employment market. Automotive industry have been largely growth as the involvement of the technology and high demand of the consumers as it is a needs good rather than wants in this day. Inv...
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my-uitm-ir.907252024-03-21T03:54:16Z The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali 2015 Mohd Ghazali, Muhamad Naim H Social Sciences (General) Study and teaching. Research In today’s world, the automotive industries have been an attributed to the country economic growth and stable employment market. Automotive industry have been largely growth as the involvement of the technology and high demand of the consumers as it is a needs good rather than wants in this day. Involvement of automotive industry have created many Small Medium Enterprise (SME) to support the large organization by supply the component parts and semi component parts to large organization to produce finished goods for end user customers. The establishment of Proton in 1985 and Perodua in 1993 acted as catalysts to the development of the automotive sector. This automotive sector has been developed and growth as it strengthens its industrial base and reduce dependency on agricultural sector. The automotive industry is not only a major industry sector in Malaysia but it is also represent as a Malaysian pride. 2015 Thesis https://ir.uitm.edu.my/id/eprint/90725/ https://ir.uitm.edu.my/id/eprint/90725/1/90725.pdf text en public degree Universiti Teknologi MARA Sarawak Bachelor Of Business Administration (Honours) (Marketing) |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) Mohd Ghazali, Muhamad Naim The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
| description |
In today’s world, the automotive industries have been an attributed to the country economic growth and stable employment market. Automotive industry have been largely growth as the involvement of the technology and high demand of the consumers as it is a needs good rather than wants in this day. Involvement of automotive industry have created many Small Medium Enterprise (SME) to support the large organization by supply the
component parts and semi component parts to large organization to produce finished goods for end user customers. The establishment of Proton in 1985 and Perodua in 1993 acted as catalysts to the development of the automotive sector. This automotive sector has been developed and growth as it strengthens its industrial base and reduce dependency on agricultural sector. The automotive industry is not only a major industry
sector in Malaysia but it is also represent as a Malaysian pride. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mohd Ghazali, Muhamad Naim |
| author_facet |
Mohd Ghazali, Muhamad Naim |
| author_sort |
Mohd Ghazali, Muhamad Naim |
| title |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
| title_short |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
| title_full |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
| title_fullStr |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
| title_full_unstemmed |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
| title_sort |
influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in kota samarahan / muhamad naim mohd ghazali |
| granting_institution |
Universiti Teknologi MARA Sarawak |
| granting_department |
Bachelor Of Business Administration (Honours) (Marketing) |
| publishDate |
2015 |
| url |
https://ir.uitm.edu.my/id/eprint/90725/1/90725.pdf |
| _version_ |
1804889825676886016 |