The effectiveness of online advertisement towards customer purchase intention in travel agency / Nurfatihah Effdanizam
Advertisement is very important to create customer purchase intention. A good advertisement would able many customer to buy products and services offered by business especially tourism businesses. Tourism product traditionally are using conventional advertising tools to market themselves. However, i...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/91441/1/91441.pdf |
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