Consumer purchase intention towards global automobile brands in Malaysia / Sharinee Masrun
National car brands are reported continuously declining in performance. On another note, imported car brands record increasing in unit sale year by year. This shows Malaysian consumers shift their purchase decision from national automobile brands to global automobile brands. The purpose of this stud...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/91445/1/91445.pdf |
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