Consumer purchase intention towards global automobile brands in Malaysia / Sharinee Masrun
National car brands are reported continuously declining in performance. On another note, imported car brands record increasing in unit sale year by year. This shows Malaysian consumers shift their purchase decision from national automobile brands to global automobile brands. The purpose of this stud...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2018
|
| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/91445/1/91445.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|