The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
Z.M Records is an owner/ manager small business company recognized as a first recording company here in Sarawak especially in Kuching area. This company was established in January 2004 and this is the first company that is managed wholly by a Bumiputera group. Presently, there are signs that it is f...
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| Format: | Thesis |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92583/1/92583.pdf |
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