A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92690/1/92690.pdf |
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