A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar

Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions...

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Bibliographic Details
Main Author: Haji Annuar, Noraslin
Format: Thesis
Language:English
Published: 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/92690/1/92690.pdf
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